For independent HVAC companies
When people ask ChatGPT for an HVAC company in your city and you don't show up, that job goes to someone else. We fix the parts you can control: missed calls, reviews, your Google profile and the sources AI tools read.
Ask ChatGPT for an HVAC company in your city. Do you show up?
More homeowners now ask ChatGPT, Google's AI answers or Perplexity who to call. BrightLocal's 2026 survey found 45% of consumers use ChatGPT or other AI tools to find local businesses, up from 6% the year before.[2] If the answer names three of your competitors and not you, that call never reaches your phone.
Try it yourself: open ChatGPT and ask "best HVAC company in [your city]". Then ask again tomorrow, because answers change from run to run. Our free audit runs these checks for you and shows who gets named instead.
Missed calls cost HVAC shops the most when they're busiest
When the furnace quits in January or the AC dies in July, people call down the list until someone answers. ServiceTitan's data from June 2022 found HVAC businesses booked 38% of calls, and shops with fewer than five technicians booked 24% versus 59% for shops with 25 or more.[3] Across home services, Invoca found only about half of callers reach a person.[1]
What we set up for independent HVAC companies
Missed-call text-back
Every unanswered call gets a text from your business within seconds, so the homeowner doesn't move on to the next shop.
Review requests after every job
Every customer gets a request with a one-tap link to your Google review page. We ask everyone, never just the happy ones.
Google profile & local pages
Correct HVAC categories, services like furnace repair, AC installation and maintenance plans, your real service area, and pages for the towns you cover.
AI search visibility
Pro plan: the full playbook plus a monthly report on whether ChatGPT, Google AI Overviews and Perplexity mention you for HVAC questions in your area.
Pricing
Starter ($297 setup + $297/mo): missed-call text-back, review requests and a one-time Google profile cleanup, with lead follow-up as a $97/mo add-on. Growth ($750 setup + $597/mo): adds monthly Google profile management, 2 local pages a month and automated lead follow-up. Pro ($1,500 setup + $997/mo): 4 local pages a month, plus the full AI search visibility playbook, a monthly AI prompt tracking report and an AI texting assistant. Every plan includes a business texting number, carrier registration for business texting and up to 500 outgoing texts a month. Texts beyond the 500 included each month are $0.04 each.
Who we are
Squareline Growth is run by Wyatt Rumsey, a small business owner in Ogden, Utah. We set everything up remotely, so we work with independent HVAC shops anywhere in the US. Questions? Email hello@squarelinegrowth.com. More about us.
Common questions
Do you only work with HVAC companies in Utah?
No. We're based in Ogden, Utah, and set things up remotely for independent HVAC shops anywhere in the US.
Can you guarantee ChatGPT will recommend my HVAC company?
No. Nobody controls what AI tools say. We improve the information they draw on, like your website, Google profile, reviews and listings, and show you each month how often you're mentioned.
Do I have to change my business phone number?
In most cases, no. We set things up to work with the number your customers already call. During the audit we'll confirm the right setup for your phone carrier.
Will this work with my scheduling software?
Often, yes. Tell us what you use during the free audit and we'll confirm what connects before you sign up.